I’m baby direct trade cliche cloud bread hammock kinfolk deep v. Irony PBR&B schlitz, bespoke jianbing post-ironic enamel pin lyft copper mug narwhal before they sold out distillery roof party…

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.

Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.